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~isPartOf:"California management review"
~isPartOf:"Gabler-Lehrbuch"
~person:"Day, George S."
~person:"Herrmann, Andreas"
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Day, George S.
Herrmann, Andreas
Berekoven, Ludwig
8
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California management review
Gabler-Lehrbuch
Conjoint measurement : methods and applications
3
Journal of advertising research
3
Journal of marketing research : JMR
3
Journal of business economics : JBE
2
Marketing : ZFP ; journal of research and management
2
SpringerLink / Bücher
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Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Conjoint measurement : methods and applications ; with 91 tables
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Finanzwirtschaft
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Neue betriebswirtschaftliche Forschung : Nbf
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Problems in Canadian marketing : [papers]
1
Psychology & marketing
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Springer eBook Collection / Business and Economics
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Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
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West series on strategic market management
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Wiley series in marketing
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
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ECONIS (ZBW)
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Marktforschung
: Methoden, Anwendungen, Praxisbeispiele
Herrmann, Andreas
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10000671983
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2
Increasing the effectiveness of marketing research
Aaker, David A.
;
Day, George S.
- In:
California management review
23
(
1980
)
2
,
pp. 59-65
Persistent link: https://www.econbiz.de/10003461464
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3
Marktforschung
: Methoden, Anwendungen, Praxisbeispiele
Herrmann, Andreas
(
ed.
);
Homburg, Christian
(
contributor
)
-
2000
-
2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10001434330
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