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Increasing the effectiveness of marketing research
Aaker, David A.; Day, George S. - In: California management review 23 (1980) 2, pp. 59-65
Persistent link: https://www.econbiz.de/10003461464
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Marktfoschung: Ziele, Vorgehensweise und Nutzung
Herrmann, Andreas; Homburg, Christian; Klarmann, Martin - In: Handbuch Marktforschung : Methoden, Anwendungen, …, (pp. 3-19). 2008
Persistent link: https://www.econbiz.de/10003573263
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Best estimate forecasting : a better alternative
Kierulff jr., Herbert E. - In: California management review 15 (1972) 1, pp. 79-85
Persistent link: https://www.econbiz.de/10002210693