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Eine Methode zur Abgrenzung von Märkten
Bauer, Hans H. - In: Journal of business economics : JBE 62 (1992) 12, pp. 1341-1360
Persistent link: https://www.econbiz.de/10001135310
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Die Bedeutung von Nachfragemodellen für die Planung marketingpolitischer Aktivitäten
Herrmann, Andreas - In: Journal of business economics : JBE 64 (1994) 10, pp. 1303-1325
Persistent link: https://www.econbiz.de/10001170613
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Evaluating models of attitude structure
Day, George S. - In: Journal of marketing research : JMR 9 (1972) 3, pp. 279-286
Persistent link: https://www.econbiz.de/10002061435
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Stability of appliance brand awareness
Day, George S.; Pratt jr., Robert W. - In: Journal of marketing research : JMR 8 (1971) 1, pp. 85-89
Persistent link: https://www.econbiz.de/10002061489
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Using cluster analysis to improve marketing experiments
Day, George S.; Heeler, Roger M. - In: Journal of marketing research : JMR 8 (1971) 3, pp. 340-347
Persistent link: https://www.econbiz.de/10002061537
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Increasing the effectiveness of marketing research
Aaker, David A.; Day, George S. - In: California management review 23 (1980) 2, pp. 59-65
Persistent link: https://www.econbiz.de/10003461464