Narrow search
Showing 1 - 3 of 3
Cover Image
The last frontier : market creation in conflict zones, deep rural areas, and urban slums
Anderson, Jamie L.; Markides, Constantinos; Kupp, Martin - In: California management review 52 (2009/10) 4, pp. 6-28
Persistent link: https://www.econbiz.de/10008653816
Cover Image
Increasing the effectiveness of marketing research
Aaker, David A.; Day, George S. - In: California management review 23 (1980) 2, pp. 59-65
Persistent link: https://www.econbiz.de/10003461464
Cover Image
Nachfrageorientierte Produktgestaltung : ein Ansatz auf Basis der "means-end"-Theorie
Herrmann, Andreas - 1996
Persistent link: https://www.econbiz.de/10000610473