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The productified way of life
Regan, William J.; Germann, Loraine - In: California management review 8 (1965) 1, pp. 73-82
Persistent link: https://www.econbiz.de/10002684400
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Increasing the effectiveness of marketing research
Aaker, David A.; Day, George S. - In: California management review 23 (1980) 2, pp. 59-65
Persistent link: https://www.econbiz.de/10003461464