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Regan, William J.; Germann, Loraine - In: California management review 8 (1965) 1, pp. 73-82

Persistent link: https://www.econbiz.de/10002684400

David, Raffaela - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 35 (2006) 5, pp. 296-300

Persistent link: https://www.econbiz.de/10003314985

Aaker, David A.; Day, George S. - In: California management review 23 (1980) 2, pp. 59-65

Persistent link: https://www.econbiz.de/10003461464

Kuckertz, Andreas; Lomberg, Carina - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 36 (2007) 11, pp. 561-566

Persistent link: https://www.econbiz.de/10003573068

Anderson, Jamie L.; Markides, Constantinos; Kupp, Martin - In: California management review 52 (2009/10) 4, pp. 6-28

Persistent link: https://www.econbiz.de/10008653816

Gierl, Heribert; Bombe, Sandra - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 43 (2014) 7, pp. 344-350

Persistent link: https://www.econbiz.de/10010415360

Köhler, Richard - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 5 (1976) 4, pp. 164-173

Persistent link: https://www.econbiz.de/10002227590

Gensch, Dennis; Staelin, Richard - In: California management review 15 (1972) 1, pp. 52-62

Persistent link: https://www.econbiz.de/10002228505

Kierulff jr., Herbert E. - In: California management review 15 (1972) 1, pp. 79-85

Persistent link: https://www.econbiz.de/10002210693

Divita, Salvatore F. - In: California management review 20 (1978) 4, pp. 74-78

Persistent link: https://www.econbiz.de/10002085981