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~isPartOf:"California management review"
~person:"Barry, Thomas E."
~person:"Day, George S."
~person:"Herrmann, Andreas"
~person:"Kierulff jr., Herbert E."
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Marktforschung
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Barry, Thomas E.
Day, George S.
Herrmann, Andreas
Kierulff jr., Herbert E.
Aaker, David A.
1
Anderson, Jamie L.
1
Cassady jr., Ralph
1
Divita, Salvatore F.
1
Dresch, Francis W.
1
Forgy, Edward W.
1
Gensch, Dennis
1
Germann, Loraine
1
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1
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1
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California management review
Conjoint measurement : methods and applications
3
Journal of advertising research
3
Journal of marketing research : JMR
3
Gabler-Lehrbuch
2
Journal of business economics : JBE
2
Marketing : ZFP ; journal of research and management
2
SpringerLink / Bücher
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Conjoint measurement : methods and applications ; with 91 tables
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Finanzwirtschaft
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Journal of marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Problems in Canadian marketing : [papers]
1
Psychology & marketing
1
Springer eBook Collection / Business and Economics
1
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
1
West series on strategic market management
1
Wiley series in marketing
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
1
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ECONIS (ZBW)
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Increasing the effectiveness of marketing research
Aaker, David A.
;
Day, George S.
- In:
California management review
23
(
1980
)
2
,
pp. 59-65
Persistent link: https://www.econbiz.de/10003461464
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2
Best estimate forecasting : a better alternative
Kierulff jr., Herbert E.
- In:
California management review
15
(
1972
)
1
,
pp. 79-85
Persistent link: https://www.econbiz.de/10002210693
Saved in:
3
Marketing to heterogeneous Black consumers
Barry, Thomas E.
;
Harvey, Michael G.
- In:
California management review
17
(
1974
)
2
,
pp. 50-57
Persistent link: https://www.econbiz.de/10001869390
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