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Market measurement in a free society
Cassady jr., Ralph - In: California management review 2 (1960) 1, pp. 57-66
Persistent link: https://www.econbiz.de/10001990846
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The last frontier : market creation in conflict zones, deep rural areas, and urban slums
Anderson, Jamie L.; Markides, Constantinos; Kupp, Martin - In: California management review 52 (2009/10) 4, pp. 6-28
Persistent link: https://www.econbiz.de/10008653816
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Increasing the effectiveness of marketing research
Aaker, David A.; Day, George S. - In: California management review 23 (1980) 2, pp. 59-65
Persistent link: https://www.econbiz.de/10003461464