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~isPartOf:"California management review"
~person:"Day, George S."
~person:"Herrmann, Andreas"
~person:"Markides, Constantinos"
~person:"Wind, Yoram"
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Day, George S.
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California management review
Journal of marketing
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Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
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Conjoint measurement : methods and applications ; with 91 tables
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Customer retention in the automotive industry : quality, satisfaction and loyalty
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
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International Series in Quantitative Marketing
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Journal of retailing
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Marketing Science Institute, U.S. Department of Agriculture, Working Paper, P-51-1
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Neue betriebswirtschaftliche Forschung : Nbf
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Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
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Increasing the effectiveness of marketing research
Aaker, David A.
;
Day, George S.
- In:
California management review
23
(
1980
)
2
,
pp. 59-65
Persistent link: https://www.econbiz.de/10003461464
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2
The last frontier : market creation in conflict zones, deep rural areas, and urban slums
Anderson, Jamie L.
;
Markides, Constantinos
;
Kupp, Martin
- In:
California management review
52
(
2009/10
)
4
,
pp. 6-28
Persistent link: https://www.econbiz.de/10008653816
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3
Innovation in marketing : an organizational behavior perspective
Knight, Kenneth E.
;
Wind, Yoram
- In:
California management review
11
(
1968
)
1
,
pp. 67-78
Persistent link: https://www.econbiz.de/10002233207
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