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Marktforschung
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California management review
Journal of marketing research : JMR
447
Journal of marketing
206
Jahrbuch der Absatz- und Verbrauchsforschung
166
Journal of business research : JBR
161
Overseas business reports : OBR
155
SpringerLink / Bücher
109
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of retailing
92
Journal of the Academy of Marketing Science
91
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
91
Europäische Hochschulschriften / 5
90
Esomar congress
84
Journal of advertising research
84
Management science : journal of the Institute for Operations Research and the Management Sciences
73
Qualitative market research : an international journal
73
Marketing : ZFP ; journal of research and management
71
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
67
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
European marketing research review
55
Journal of business economics : JBE
54
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
53
The American economic review
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
The journal of business : B
49
Gabler Edition Wissenschaft
47
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Harvard business review : HBR
46
Journal of marketing management : MM
46
Journal of the Market Research Society : JMRS
45
Marketing letters : a journal of research in marketing
45
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
45
Business horizons
44
Die Betriebswirtschaft : DBW
41
International journal of market research
38
Journal of consumer affairs : official publication of the American Council on Consumer Interests
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of consumer behaviour : an international research review
35
Springer eBook Collection
34
Economics letters
33
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1
Consumer behavior : can economics and behavioral science converge?
Nicosia, Francesco M.
- In:
California management review
16
(
1973
)
2
,
pp. 71-78
Persistent link: https://www.econbiz.de/10002576039
Saved in:
2
Marketing to heterogeneous Black consumers
Barry, Thomas E.
;
Harvey, Michael G.
- In:
California management review
17
(
1974
)
2
,
pp. 50-57
Persistent link: https://www.econbiz.de/10001869390
Saved in:
3
Ad Lib : when customers create the ad
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Campell, Colin
- In:
California management review
50
(
2007/08
)
4
,
pp. 6-30
Persistent link: https://www.econbiz.de/10003755732
Saved in:
4
Consumption behavior across ethnic categories
Dalrymple, Douglas J.
;
Robertson, Thomas S.
;
Yoshino, …
- In:
California management review
14
(
1971
)
1
,
pp. 65-70
Persistent link: https://www.econbiz.de/10002044853
Saved in:
5
New York City : a portrait in marketing mania
Shanklin, William L.
- In:
California management review
18
(
1975
)
2
,
pp. 34-40
Persistent link: https://www.econbiz.de/10002818122
Saved in:
6
Consumers in the federal decision-making process
Richardson, Lee
- In:
California management review
16
(
1973
)
2
,
pp. 79-84
Persistent link: https://www.econbiz.de/10002684701
Saved in:
7
Consumer discontent : a social perspective
Lambert, Zarrel V.
;
Kniffin, Fred W.
- In:
California management review
18
(
1975
)
1
,
pp. 36-44
Persistent link: https://www.econbiz.de/10002396533
Saved in:
8
The information seekers: multinational strategy target
Thorelli, Hans B.
;
Becker, Helmut
- In:
California management review
23
(
1980
)
1
,
pp. 46-52
Persistent link: https://www.econbiz.de/10003485761
Saved in:
9
Deceptive practices in marketing resoarch: the consumerʹs viewpoint
Schneider, Kenneth C.
;
Holm, Cynthia K.
- In:
California management review
24
(
1982
)
3
,
pp. 89-96
Persistent link: https://www.econbiz.de/10003580553
Saved in:
10
From more to better to different to less
Foote, Nelson N.
- In:
California management review
21
(
1978
)
2
,
pp. 5-9
Persistent link: https://www.econbiz.de/10003550355
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