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California management review
International journal of product development : IJPD
161
International journal of production research
156
International journal of production economics
69
Management science : journal of the Institute for Operations Research and the Management Sciences
54
The journal of product innovation management : an international publication of the Product Development & Management Association
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IEEE transactions on engineering management : EM
47
Journal of marketing
42
Beiträge zum Produkt-Marketing
39
Journal of business research : JBR
38
International journal of product lifecycle management : IJPLM
35
Europäische Hochschulschriften / 5
33
European journal of operational research : EJOR
31
International journal of industrial organization
28
The journal of industrial economics
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Faculty & research / Insead : working paper series
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Human factors and ergonomics in consumer product design : methods and techniques
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Journal of marketing research : JMR
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Product experience
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Research policy : policy, management and economic studies of science, technology and innovation
25
European journal of marketing : EJM
22
Psychology & marketing
22
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
22
International journal of technology management : IJTM
21
Journal of retailing and consumer services
21
SpringerLink / Bücher
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Production and operations management : an international journal of the Production and Operations Management Society
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Creativity and innovation management
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Harvard business review : HBR
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The American economic review
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Human factors and ergonomics in consumer product design : uses and applications
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International journal of productivity and quality management : IJPQM
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of fashion marketing and management
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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CORE discussion paper : DP
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International journal of six sigma and competitive advantage : IJSSCA
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Corporate creativity : developing an innovative organization
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ECONIS (ZBW)
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Berthon, Pierre R.
;
Pitt, Leyland F.
;
Campell, Colin
- In:
California management review
50
(
2007/08
)
4
,
pp. 6-30
Persistent link: https://www.econbiz.de/10003755732
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2
Managing proprietary and shard platforms
Eisenmann, Thomas R.
- In:
California management review
50
(
2007/08
)
4
,
pp. 31-53
Persistent link: https://www.econbiz.de/10003755734
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3
B2B brand architecture
Muylle, Steve
;
Dawar, Niraj
;
Deva, Rangarajan
- In:
California management review
54
(
2011/12
)
2
,
pp. 58-71
Persistent link: https://www.econbiz.de/10009507850
Saved in:
4
Innovation and industrial product life cycles
Kluyver, Cornelis A. de
- In:
California management review
20
(
1977
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10002225361
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5
New product planning in an age of future consciousness
Jolson, Marvin A.
- In:
California management review
16
(
1973
)
1
,
pp. 25-33
Persistent link: https://www.econbiz.de/10003169878
Saved in:
6
Social responsibility : the regulator's view
Jones, Mary Gardiner
- In:
California management review
15
(
1973
)
4
,
pp. 78-84
Persistent link: https://www.econbiz.de/10003172739
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7
Corporate social reform : an educator's viewpoint
Votaw, Dow
- In:
California management review
15
(
1973
)
4
,
pp. 67-73
Persistent link: https://www.econbiz.de/10002996092
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8
Corporate social reform : an activist's viewpoint
Moore, Philip W.
- In:
California management review
15
(
1973
)
4
,
pp. 90-96
Persistent link: https://www.econbiz.de/10002996104
Saved in:
9
The measurement of attributed image
Settle, Robert B.
;
Gibby, L. Bruce
- In:
California management review
14
(
1972
)
4
,
pp. 70-74
Persistent link: https://www.econbiz.de/10002801377
Saved in:
10
Corporate social reform : a young person's viewpoint
Grochow, Jerrold M.
- In:
California management review
15
(
1973
)
4
,
pp. 74-77
Persistent link: https://www.econbiz.de/10002529311
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