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Marketing management and the decision sciences: theory and applications
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The competitive simulator, a new management tool
Kotler, Philip
- In:
California management review
7
(
1965
)
3
,
pp. 49-60
Persistent link: https://www.econbiz.de/10002238943
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Beyond marketing : the furthering concept
Levy, Sidney J.
;
Kotler, Philip
- In:
California management review
12
(
1969
)
2
,
pp. 67-73
Persistent link: https://www.econbiz.de/10002376433
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