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~isPartOf:"California management review"
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Marktforschung
19
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8
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3
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2
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2
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1
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1
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Aaker, David A.
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Divita, Salvatore F.
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California management review
Journal of marketing research : JMR
385
Journal of marketing
175
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
125
Journal of business research : JBR
119
International journal of market research : JMRS ; the journal of the Market Research Society
101
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
82
SpringerLink / Bücher
79
Journal of the Academy of Marketing Science
77
Qualitative market research : an international journal
73
Journal of advertising research
69
Esomar congress
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Journal of retailing
58
Marketing : ZFP ; journal of research and management
57
Europäische Hochschulschriften / 5
55
European marketing research review
51
Journal of business economics : JBE
49
Management science : journal of the Institute for Operations Research and the Management Sciences
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
International journal of market research
42
Journal of marketing management : MM
42
Harvard business review : HBR
38
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
37
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of the Market Research Society : JMRS
35
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
The journal of business : B
31
Handbuch der Marktforschung
30
Business horizons
29
Die Betriebswirtschaft : DBW
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
Gabler-Lehrbuch
28
Industrial marketing management : the international journal for industrial and high-tech firms
28
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ECONIS (ZBW)
19
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1
The productified way of life
Regan, William J.
;
Germann, Loraine
- In:
California management review
8
(
1965
)
1
,
pp. 73-82
Persistent link: https://www.econbiz.de/10002684400
Saved in:
2
Increasing the effectiveness of marketing research
Aaker, David A.
;
Day, George S.
- In:
California management review
23
(
1980
)
2
,
pp. 59-65
Persistent link: https://www.econbiz.de/10003461464
Saved in:
3
The last frontier : market creation in conflict zones, deep rural areas, and urban slums
Anderson, Jamie L.
;
Markides, Constantinos
;
Kupp, Martin
- In:
California management review
52
(
2009/10
)
4
,
pp. 6-28
Persistent link: https://www.econbiz.de/10008653816
Saved in:
4
Making Black retail outlets work
Gensch, Dennis
;
Staelin, Richard
- In:
California management review
15
(
1972
)
1
,
pp. 52-62
Persistent link: https://www.econbiz.de/10002228505
Saved in:
5
Best estimate forecasting : a better alternative
Kierulff jr., Herbert E.
- In:
California management review
15
(
1972
)
1
,
pp. 79-85
Persistent link: https://www.econbiz.de/10002210693
Saved in:
6
Marketing quality control : an alternative to consumer affairs
Divita, Salvatore F.
- In:
California management review
20
(
1978
)
4
,
pp. 74-78
Persistent link: https://www.econbiz.de/10002085981
Saved in:
7
The measurement of attributed image
Settle, Robert B.
;
Gibby, L. Bruce
- In:
California management review
14
(
1972
)
4
,
pp. 70-74
Persistent link: https://www.econbiz.de/10002801377
Saved in:
8
Forecasting sales of consumers' durable goods
Spencer, Milton H.
;
Mattheiss, Theodore
- In:
California management review
4
(
1962
)
3
,
pp. 75-101
Persistent link: https://www.econbiz.de/10002856422
Saved in:
9
Innovation in marketing : an organizational behavior perspective
Knight, Kenneth E.
;
Wind, Yoram
- In:
California management review
11
(
1968
)
1
,
pp. 67-78
Persistent link: https://www.econbiz.de/10002233207
Saved in:
10
Getting more information from customer surveys
Myers, James H.
;
Forgy, Edward W.
- In:
California management review
18
(
1975
)
2
,
pp. 66-72
Persistent link: https://www.econbiz.de/10002551651
Saved in:
1
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