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~isPartOf:"California management review"
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Sethi, S. Prakash
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California management review
Journal of advertising research
89
Journal of marketing research : JMR
37
Journal of marketing
23
Management science : journal of the Institute for Operations Research and the Management Sciences
18
The journal of business : B
16
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
16
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
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Jahrbuch der Absatz- und Verbrauchsforschung
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Markenartikel : das Magazin für Markenführung
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The review of economics and statistics
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Operations research
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Sloan management review
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Southern economic journal
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Abhandlungen zur Werbewissenschaft und Werbepraxis
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Readings in advertising and promotion strategy
5
Business horizons
4
Journal of business research : JBR
4
Journal of the Market Research Society : JMRS
4
Management information : a quantitative accent
4
Public opinion quarterly : journal of the American Association for Public Opinion Research
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis
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American journal of agricultural economics
3
Business review
3
Journal of accounting research
3
Journal of retailing
3
Research for marketing : RfM
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The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
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The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
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Absatzpolitik und Distribution : Karl Christian Behrens zum 60. Geburtstag
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Annales de sciences économiques appliquées
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Behavioral and management science in marketing
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Betriebswirtschaftliche Forschung und Praxis : BFuP
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Issue-oriented corporate advertising : tax treatment of expenditures
Sethi, S. Prakash
- In:
California management review
19
(
1976
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10002798912
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The FTC, large quality store advertising and the small retailer
Dickinson, Roger
- In:
California management review
9
(
1967
)
4
,
pp. 43-50
Persistent link: https://www.econbiz.de/10002063670
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