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Frontiers of advertising theory and research : a symposium honoring C. H. Sandage
Sandage, Charles Harold, (1972)
Readings in advertising and promotion strategy
Barban, Arnold M., (1968)
Advertising principles and problems
Dirksen, Charles J., (1968)
Postmodern consumer research : the study of consumption as text
Hirschman, Elizabeth Caldwell, (1992)
Nostalgic bonding : exploring the role of nostalgia in the consumption experiences
Holbrook, Morris B., (2009)
Playing the changes on the jazz metaphor : an expanded conceptualization of music, management, and marketing-related themes
Holbrook, Morris B., (2007)