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Marketing technological innovation to LDCs : lessons from one laptop per child
Yujuico, Emmanuel
;
Gelb, Betsy D.
- In:
California management review
53
(
2010/11
)
2
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pp. 50-68
Persistent link: https://www.econbiz.de/10008934633
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Affirmative action in housing and beyond
Gelb, Betsy D.
;
Enis, Ben M.
- In:
California management review
16
(
1973
)
2
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pp. 24-31
Persistent link: https://www.econbiz.de/10002401450
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Employee contributions to brand equity
Gelb, Betsy D.
;
Rangarajan, Deva
- In:
California management review
56
(
2013/14
)
2
,
pp. 95-112
Persistent link: https://www.econbiz.de/10010342546
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