//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"California management review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Do Strategy Frameworks Apply i...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Creativity
2
Kreativität
2
Marketing management
2
Marketingmanagement
2
Bibliometrics
1
Bibliometrie
1
Brand management
1
Consumers
1
Customer integration
1
Emotion
1
Immaterielle Werte
1
Intangible assets
1
Kundenintegration
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
New product development
1
Print advertising
1
Printwerbung
1
Product design
1
Produktentwicklung
1
Produktgestaltung
1
Verbraucher
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Berthon, Pierre R.
3
Pitt, Leyland F.
3
Berthon, Jean-Paul
1
Campell, Colin
1
Kietzmann, Jan
1
McCarthy, Ian P.
1
Parent, Michael
1
more ...
less ...
Published in...
All
California management review
Business horizons
47
Journal of business research : JBR
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
Business Horizons
11
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
10
Journal of Business Research
9
Journal of developmental entrepreneurship : JDE
9
Entrepreneurship, theory and practice : ET & P
8
International journal of wine business research : IJWBR
8
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
7
Journal of general management
7
Marketing intelligence & planning
7
Psychology & marketing
7
Edward Elgar E-Book Archive
6
European Journal of Marketing
6
International journal of technology marketing : IJTMkt
6
Journal of advertising research
6
Journal of financial services marketing : JFSM
6
AMS review : official publication of the Academy of Marketing Science
5
European journal of marketing : EJM
5
Journal of marketing education : JME
5
Operations research, Management science : OR MS ; the international literature digest
5
Small business economics : an entrepreneurship journal
5
Annals in entrepreneurship education
4
International Journal of Entrepreneurial Behavior & Research
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of Managerial Psychology
4
Journal of managerial psychology
4
Journal of the Academy of Marketing Science
4
California management review : CMR
3
Entrepreneurship and regional development : an international journal
3
International review of entrepreneurship : IRE
3
Journal of Developmental Entrepreneurship (JDE)
3
Journal of strategic marketing
3
Management information systems : mis quarterly
3
Small business economics : an international journal
3
South African Journal of Business Management
3
The international journal of human resource management
3
The service industries journal
3
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Ad Lib : when customers create the ad
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Campell, Colin
- In:
California management review
50
(
2007/08
)
4
,
pp. 6-30
Persistent link: https://www.econbiz.de/10003755732
Saved in:
2
Aesthetics and ephemerality : observing and preserving the luxury brand
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
California management review
52
(
2009/10
)
1
,
pp. 45-66
Persistent link: https://www.econbiz.de/10003960192
Saved in:
3
CGIP : managing consumer generated intellectual property
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Kietzmann, Jan
; …
- In:
California management review
57
(
2014/15
)
4
,
pp. 43-62
Persistent link: https://www.econbiz.de/10011373939
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->