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~isPartOf:"California management review : CMR"
~isPartOf:"Report / Marketing Science Institute / Marketing Science Institute"
~subject:"International marketing"
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Effects of globalization on the firm
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Global market strategies of US and Japanese businesses
Yip, George S.
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Johansson, Johny K.
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1993
Persistent link: https://www.econbiz.de/10000860016
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