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~isPartOf:"California management review : CMR"
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California management review : CMR
Marketing management : a quarterly business management publication of the American Marketing Association
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Business horizons
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of the Academy of Marketing Science
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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California management review
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2007 AMA educators' proceedings
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Corporate Strategy - Leveraging Internet Technologies in B2B Relationships
Jap, Sandy D.
;
Mohr, Jakki J.
- In:
California management review : CMR
44
(
2002
)
4
,
pp. 24-38
Persistent link: https://www.econbiz.de/10006615943
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