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~isPartOf:"California management review : CMR"
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CORPORATE STRATEGY - Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Century
Balmer, John M.T.
;
Stuart, Helen
;
Greyser, Stephen A.
- In:
California management review : CMR
51
(
2009
)
3
,
pp. 6-23
Persistent link: https://www.econbiz.de/10008265426
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