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CUSTOMER RELATIONS - Green Retailing: Factors for Success
Capon, Noel; Senn, Christoph - In: California management review : CMR 52 (2010) 2, pp. 6-32
Persistent link: https://www.econbiz.de/10008394947
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Customer-Centric Leadership: How to Manage Strategic Customers as Assets in B2B Markets
Senn, Christoph; Thoma, Axel; Yip, George S - In: California management review : CMR 55 (2013) 3, pp. 27-59
Persistent link: https://www.econbiz.de/10010120266