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~isPartOf:"California management review : CMR"
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California management review : CMR
Journal of marketing
18
Strategy & Leadership
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Legends in marketing
11
Strategy & leadership : a publication of Strategic Leadership Forum
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Harvard business review : HBR
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Always learning
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wi - Wirtschaft
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The evolution of nonprofit marketing
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Does marketing need reform? : fresh perspectives on the future
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Marketing management and the decision sciences: theory and applications
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The Eleven Deadliest Sins of Knowledge Management
Fahey, Liam
;
Prusak, Laurence
- In:
California management review : CMR
40
(
1998
)
3
,
pp. 265-276
Persistent link: https://www.econbiz.de/10006628920
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Crisis in the Arts: The Marketing Response
Scheff, Joanne
;
Kotler, Philip
- In:
California management review : CMR
39
(
1996
)
1
,
pp. 28-52
Persistent link: https://www.econbiz.de/10006632899
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