Die asiatische Herausforderung : Antwort auf neue Marketingstrategien
Alternative title: | The new competition <dt> The new competition <dt.> |
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Year of publication: |
1986
|
Authors: | Kotler, Philip |
Other Persons: | Fahey, Liam (contributor) ; Jatusripitak, Somkid (contributor) ; Somkid Jatusripitak (contributor) ; Jatusripitak, Somkid (contributor) |
Publisher: |
Landsberg am Lech : Verl. Moderne Industrie |
Subject: | Absatz | Absatzpolitik | Japan | Handel | Aussenhandel | Politik | Internationaler Wettbewerb | International competition | Internationales Marketing | International marketing | Exportmarketing | Marketingstrategie | Marketing |
Description of contents: | Table of Contents [d-nb.info] |
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Market orientation and marketing innovation activities in the Czech manufacturing sector
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Prozessstandardisierung als strategischer Ansatzpunkt eines Global-Marketing
Kreutzer, Ralf T., (1986)
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Global marketing: types of its organizational incorpration
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Kotler, Philip, (1986)
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Kotler, Philip, (1985)
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Reviews and Communications - The Marketing of Nations
Kotler, Philip, (1999)
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