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~isPartOf:"Challenges and trends in modern banking"
~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Foxall, Gordon R."
~person:"Hennigs, Nadine"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Belk, Russell W.
Diehl, Sandra
Foxall, Gordon R.
Hennigs, Nadine
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
A.K., Adebayo
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Challenges and trends in modern banking
Consumer behavior analysis : (a) rational approach to consumer choice
4
Routledge companions in business, management and accounting
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The Routledge companion to identity and consumption
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The impact of theory on representations of the consumer and the marketing organisation
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Transformative consumer research for personal and collective well-being
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Country of origin effect : looking back and moving forward
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Cross-cultural and critical perspectives on brands
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Handbook of developments in consumer behaviour
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Handbook of qualitative research methods in marketing
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International advertising and communication : current insights and empirical findings
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International journal of advertising : the quarterly review of marketing communications
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Luxury marketing : a challenge for theory and practice
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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The SAGE handbook of marketing theory
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Analyzing the cultural diversity of consumers in the global marketplace
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Brand management ; Vol. 4
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Consumer psychology in a social media world
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Consumption culture in Europe : insight into the beverage industry
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Critical marketing : issues in contemporary marketing
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Handbook of Islamic marketing
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
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Handbook of research on consumerism in business and marketing : concepts and practices
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Handbook of research on international advertising
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Handbook of strategic e-business management
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Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Les outils de l'économiste à l'épreuve ; 1
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Macroeconomics and beyond : essays in honour of Wim Meeusen
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Brand
equity and
brand
loyalty in the internet banking context : FIMIX-PLS market segmentation
Loureiro, Sandra Maria Correia
;
Miranda, Francisco J.
- In:
Challenges and trends in modern banking
,
(pp. 179-195)
.
2016
Persistent link: https://www.econbiz.de/10011516904
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