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~isPartOf:"China newsletter"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"World development : the multi-disciplinary international journal devoted to the study and promotion of world development"
~person:"Cleveland, Mark"
~subject:"Markenführung"
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China newsletter
Journal of business research : JBR
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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"Seeing is being" : consumer culture and the positioning of premium cars in
China
Bartikowski, Boris
;
Cleveland, Mark
- In:
Journal of business research : JBR
77
(
2017
),
pp. 195-202
Persistent link: https://www.econbiz.de/10011729911
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Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
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