Thavorn, Jakkrit; Trichob, Puripat; Klongthong, Worasak; … - In: Cogent Business & Management 9 (2022) 1, pp. 1-22
Advertising plays an essential role for creating brand awareness that leads to consumer behavior toward services and products. The objective of this research is to investigate the role of mid-roll video advertising regarding its perceived intrusiveness and value on viewers' response to those...