Datta, Satyaki; Ghosh, Tathagata - In: Cogent Business & Management 9 (2022) 1, pp. 1-23
consumer behaviour, little is known about the dimensions of V-o-D service quality. We address this gap by conducting a robust … on various dimensions of consumer value such as functional, social, emotional, epistemic, and conditional. Thereafter …, the effect of value on loyalty dimensions such as conative and action is examined. These inter-construct relationships …