//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Cogent business & management"
~isPartOf:"Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Diehl, Sandra"
~person:"Donthu, Naveen"
~person:"Gupta, Suraksha"
~person:"Gustafsson, Anders"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~source:"econis"
~type:"book"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 17 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
1
Cultural identity
1
International marketing
1
Internationales Marketing
1
Konsumentenverhalten
1
Kulturelle Identität
1
Welt
1
World
1
more ...
less ...
Type of publication
All
Book / Working Paper
Article
79
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
1
Author
All
Diehl, Sandra
Donthu, Naveen
Gupta, Suraksha
Gustafsson, Anders
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Aiello, Gaetano
2
Askegaard, Søren
1
Barnier, Virginie De
1
Bošnjak, Michael
1
Chebat, Jean-Charles
1
Dixit, Saurabh Kumar
1
Huff, Lenard C.
1
Ko, Eunju
1
Lee, Kuan-Huei
1
Parvatiyar, Atul
1
Poh Theng Loo
1
Sheth, Jagdish N.
1
Viswanathan, Madhu
1
more ...
less ...
Published in...
All
Cogent business & management
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
ERIM report series research in management
8
SpringerLink / Bücher
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
1
Die Betriebswirtschaft, DBW-Depot
1
Econometric Institute research papers
1
Forschungsgruppe Konsum und Verhalten
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Research series / Erasmus Universiteit Rotterdam
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
Routledge companions
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
The University of Michigan Business School management series
1
Tinbergen Institute research series
1
Vahlens Übungsbücher der Wirtschafts- und Sozialwissenschaften
1
Working paper / Indian Institute of Management, Ahmedabad
1
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Special issue: Impact of culture on marketing strategy
Laroche, Michel
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003887508
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->