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~isPartOf:"Cogent business & management"
~isPartOf:"Cutting edge international research"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~person:"Campo, Katia"
~person:"Chen, Charlie C."
~person:"Gustafsson, Anders"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"E-commerce"
~subject:"Emotion"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"brand personality"
~type_genre:"Aufsatz im Buch"
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Campo, Katia
Chen, Charlie C.
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Cogent business & management
Cutting edge international research
International journal of advertising : the quarterly review of marketing communications
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
E-business : state of the art of ICT based challenges and solutions
1
Handbook of strategic e-business management
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International advertising and communication : current insights and empirical findings
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Macroeconomics and beyond : essays in honour of Wim Meeusen
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Brand
placements in movies : the impact of modality, prominence and plot connection on attitude and behavioral intention
Purnawirawan, Nathalia
;
Wouters, Marijke
;
Pelsmacker, …
- In:
Cutting edge international research
,
(pp. 347-361)
.
2010
Persistent link: https://www.econbiz.de/10003985215
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