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~isPartOf:"Cogent business & management"
~isPartOf:"Forschungsgruppe Konsum und Verhalten"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~person:"Dens, Nathalie"
~person:"Diehl, Sandra"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~source:"econis"
~subject:"Advertising effects"
~subject:"Cognition"
~subject:"Customer satisfaction"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Werbung"
~subject:"brand personality"
~type:"book"
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Dens, Nathalie
Diehl, Sandra
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Aiello, Gaetano
2
Baal, Sebastian van
2
Brauneis, Sabrina
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Gröppel-Klein, Andrea
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Helfgen, Jennifer
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Kamm, Friederike
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Koinig, Isabell
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Krengel, Martin
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Kühn, Jochen
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Barnier, Virginie De
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Broeckelmann, Philipp
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Chebat, Jean-Charles
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Dixit, Saurabh Kumar
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Huff, Lenard C.
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Ko, Eunju
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Forschungsgruppe Konsum und Verhalten
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
Journal of the Academy of Marketing Science
Marketing letters : a journal of research in marketing
World review of entrepreneurship, management and sustainable development
ERIM report series research in management
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Die Betriebswirtschaft, DBW-Depot
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Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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Tinbergen Institute research series
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Vahlens Übungsbücher der Wirtschafts- und Sozialwissenschaften
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Special issue: Impact of culture on marketing strategy
Laroche, Michel
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2009
Persistent link: https://www.econbiz.de/10003887508
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Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell
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2016
Persistent link: https://www.econbiz.de/10011429121
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