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The chain of effects from authenticity cues to purchase intention : the role of emotions and restaurant image
Kim, Jong-Hyeong; Song, Hanqun; Youn, Hyewon - In: International journal of hospitality management 85 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012241414
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You eat "like a girl" : gender differences in content and effects of food advertising depicting sports
Castonguay, Jessica; Bakir, Aysen - In: Journal of food products marketing : innovations in … 25 (2019) 3, pp. 233-256
Persistent link: https://www.econbiz.de/10012243196
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Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi; Dens, Nathalie; Pelsmacker, Patrick de; … - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
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Effects of ingredients, names and stories about food origins on perceived authenticity and purchase intentions
Youn, Hyewon; Kim, Jong-Hyeong - In: International journal of hospitality management 63 (2017), pp. 11-21
Persistent link: https://www.econbiz.de/10011705749
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A study of the authenticity of traditional cultural products : focus on Korean, Chinese, and Japanese consumers
Lee, Seulgi; Ko, Eunju; Chae, Heeju; Minami, Chieko - In: Journal of global scholars of marketing science : … 27 (2017) 2, pp. 93-110
Persistent link: https://www.econbiz.de/10011710586
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Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
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Is unfamiliarity a double-edged sword for ethnic restaurants?
Youn, Hyewon; Kim, Jong-Hyeong - In: International journal of hospitality management 68 (2018), pp. 23-31
Persistent link: https://www.econbiz.de/10011811127
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Self-regulation and "other consumers" at service encounters : a sociometer perspective
Miao, Li - In: International journal of hospitality management 39 (2014), pp. 122-129
Persistent link: https://www.econbiz.de/10010389398
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Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro
Loureiro, Sandra Maria Correia; Koo, Dong-Mo - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 208-213
Persistent link: https://www.econbiz.de/10011891457
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The influence of self-construal and co-consumption others on consumer complaining behavior
Wei, Wei; Miao, Li; Cai, Liping A.; Adler, Howard - In: International journal of hospitality management 31 (2012) 3, pp. 764-771
Persistent link: https://www.econbiz.de/10009544310