//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~person:"Diehl, Sandra"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~source:"econis"
~subject:"Cognition"
~subject:"Customer satisfaction"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Werbung"
~subject:"brand personality"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 23 applied filters
Year of publication
From:
To:
Subject
All
Cognition
Customer satisfaction
Internationales Marketing
Konsumentenverhalten
Markenartikel
Mode
Online retailing
Werbung
brand personality
Advertising effects
2
Brand image
2
Brand management
2
Consumer behaviour
2
Kognition
2
Markenführung
2
Markenimage
2
Product Placement
2
Product placement
2
Werbewirkung
2
brand attitude
2
need for cognition
2
Brand
1
Brand placement
1
brand familiarity
1
brand placement
1
delayed effects
1
fiction
1
narrative transportation
1
placement modality
1
purchase intention
1
written narrative
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Konferenzbeitrag
Article in journal
55
Aufsatz in Zeitschrift
55
Collection of articles of several authors
4
Sammelwerk
4
Conference paper
2
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
2
Author
All
Diehl, Sandra
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Arsena, Ashley
2
Avramova, Yana R.
2
Bernritter, Stefan F.
2
Dens, Nathalie
2
Lee, Chang Han
2
Russell, Cristel Antonia
2
Silvera, David H.
2
Smit, Edith G.
2
Verlegh, Peeter
2
Aiello, Gaetano
1
Balabanis, George
1
Bidmon, Sonja
1
Boyland, Emma
1
Carvalho, Sergio W.
1
Cho, Yoon C.
1
Choi, Jeang-gu
1
Choi, Yung Kyun
1
Cowley, Elizabeth
1
Eisend, Martin
1
Engel, Larry
1
Floh, Arne
1
Gatter, M. Shirin
1
Goss, R. Justin
1
Grohs, Reinhard
1
Heiman, Amir
1
Hietanen, Joel
1
Hoppe, Daniel
1
Hüttl-Maack, Verena
1
Jewell, Robert D.
1
Jung, Hong Seob
1
Jung, Kwon
1
Kardes, Frank R.
1
Kastanakis, Minas N.
1
Kim, Kyung Hoon
1
Kim, Kyungok K.
1
Kim, Min-Seong
1
Kim, Yeonshin
1
Kim, Young
1
Ko, Eunju
1
more ...
less ...
Published in...
All
Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
World review of entrepreneurship, management and sustainable development
Source
All
ECONIS (ZBW)
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->