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The emergence of Generation Z and its impact in advertising : long-term implications for media planning and creative development

Southgate, Duncan - In: Journal of advertising research 57 (2017) 2, pp. 227-235

Persistent link: https://www.econbiz.de/10011709414

How does brand marketing work in advertising?

Precourt, Geoffrey - In: Journal of advertising research 55 (2015) 3, pp. 230-231

Persistent link: https://www.econbiz.de/10011397032

A model for delivering branding value through high-impact digital advertising

Baron, Shawn D.; Brouwer, Caryb; Garbayo, Amaya - In: Journal of advertising research 54 (2014) 3, pp. 286-291

Persistent link: https://www.econbiz.de/10010419824

The perceived fit between Instagram influencers and the endorsed brand : how influencer-brand fit affects source credibility and persuasive effectiveness

Breves, Priska Linda; Liebers, Nicole; Abt, Marina; … - In: Journal of advertising research 59 (2019) 4, pp. 440-454

Persistent link: https://www.econbiz.de/10012159856

The relationship between fake news and advertising : brand management in the era of programmatic advertising and prolific falsehood

Mills, Adam J.; Pitt, Christine; Ferguson, Sarah Lord - In: Journal of advertising research 59 (2019) 1, pp. 3-8

Persistent link: https://www.econbiz.de/10012007127

The impact of social media on consumer-brand loyalty : a mediating role of online based-brand community

Jibril, Abdul Bashiru; Kwarteng, Michael Adu; … - In: Cogent business & management 6 (2019), pp. 1-19

This paper aims at examining the mediating role of online based-brand community (OBBC) through social media platforms (SMP) given the interplay of consumers’ purchasing attitude in a virtual space. To do this, an online survey was used to gauge the views of online consumers so as to establish...

Persistent link: https://www.econbiz.de/10012116718

Assessing ad-spend patterns to predict brand health : a model for advertisers to determine future advertising-budgeting strategies

Mirzaei, Abas; Gray, David; Baumann, Chris; Johnson, … - In: Journal of advertising research 56 (2016) 2, pp. 169-182

Persistent link: https://www.econbiz.de/10011518081

How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...

Ilicic, Jasmina; Kulczynski, Alicia; Baxter, Stacey M. - In: Journal of advertising research 58 (2018) 1, pp. 51-64

Persistent link: https://www.econbiz.de/10011875516

Advertisement typicality : a longitudinal experiment : can sponsors transfer the image of a sporting event to their brand?

Mazodier, Marc; Corsi, Armando Maria; Quester, Pascale G. - In: Journal of advertising research 58 (2018) 3, pp. 268-281

Persistent link: https://www.econbiz.de/10011929119

The risk of omitting warmth or competence information in ads : advertising strategies for hedonic and utilitarian brand types

Peter, Christina; Ponzi, Milan - In: Journal of advertising research 58 (2018) 4, pp. 423-432

Persistent link: https://www.econbiz.de/10011966603