The relationship between fake news and advertising : brand management in the era of programmatic advertising and prolific falsehood
Year of publication: |
2019
|
---|---|
Authors: | Mills, Adam J. ; Pitt, Christine ; Ferguson, Sarah Lord |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 59.2019, 1, p. 3-8
|
Subject: | Werbung | Advertising | Markenführung | Brand management | Öffentliche Meinung | Public opinion | Manipulation |
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