Narrow search
Showing 11 - 12 of 12
Cover Image
The effects of cultural differences on consumers' willingness to share personal information
Schumacher, Christopher; Eggers, Felix; Verhoef, Peter C.; … - In: Journal of interactive marketing 58 (2023) 1, pp. 72-89
Persistent link: https://www.econbiz.de/10014228866
Cover Image
Sustaining organizational customers’ consumption through corporate social responsibility and green advertising receptivity : the mediating role of green trust
Bang Nguyen Viet; Cong Thanh Tran - In: Cogent business & management 11 (2024) 1, pp. 1-18
The study investigated the effect of corporate social responsibility (CSR) and green advertising receptivity (GAR) on the behavioral intentions of organizational customers within Vietnam's industrial and marine coatings sector, with a particular focus on the mediating role of green trust (GT)....
Persistent link: https://www.econbiz.de/10014534547