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How brand personality, brand identification and service quality influence service brand equity

Loureiro, Sandra Maria Correia; Costa-Lopes, Rui; … - In: Cogent business & management 1 (2014), pp. 1-12

During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature … concerned with consumer brand relationship is calling for more studies in order to increase understanding of brand equity … variables on brand equity perceived by consumers. Findings support the proposed model in the service industry revealing that …

Persistent link: https://www.econbiz.de/10012036305

Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro

Loureiro, Sandra Maria Correia; Koo, Dong-Mo - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 208-213

Persistent link: https://www.econbiz.de/10011891457

Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments

Loureiro, Sandra Maria Correia; Koo, Dong-mo; Ribeiro, Lara - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 435-459

Persistent link: https://www.econbiz.de/10010408597

The sharing economy and the antecedents of resource sharing intentions : evidence from a developing country

Ratilla, Mark; Dey, Sandeep Kumar; Chovancová, Miloslava - In: Cogent business & management 8 (2021) 1, pp. 1-25

As the sharing economy continues to diffuse in the global sphere, this paper seeks to understand the relevant behavioral antecedents for individuals to supply resources in technology-enabled platforms, especially in environments where resource scarcity subsists and the cultural landscape varies....

Persistent link: https://www.econbiz.de/10012656903

The impact of online identity theft on customers' willingness to engage in e-banking transaction in Ghana : a technology threat avoidance theory

Jibril, Abdul Bashiru; Kwarteng, Michael Adu; Botchway, … - In: Cogent business & management 7 (2020) 1, pp. 1-22

Until recently, studies regarding e-banking transactions have focused more on motivational factors that trigger the intention to accept and use the e-banking transaction, rather than the de-motivational factors that propel the action. However, in the developing countries like Sub-Sahara...

Persistent link: https://www.econbiz.de/10012650225

How service operations, perceived benefit, and psychological ownership enhance customer retention in retail : evidence in Vietnam supermarkets

Nguyen, Diep T. N.; Minh Pham; Chovancová, Miloslava; … - In: Cogent business & management 10 (2023) 2, pp. 1-25

In a world with enormous opportunities and challenges from the 4.0 revolution and the lingering COVID-19 pandemic, customer retention is more important than ever for retailers. While marketing and advertising can be more or less limited during the pandemic, retailers pay more attention to the...

Persistent link: https://www.econbiz.de/10014505113