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How brand personality, brand identification and service quality influence service brand equity

Loureiro, Sandra Maria Correia; Costa-Lopes, Rui; … - In: Cogent business & management 1 (2014), pp. 1-12

During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature … concerned with consumer brand relationship is calling for more studies in order to increase understanding of brand equity … variables on brand equity perceived by consumers. Findings support the proposed model in the service industry revealing that …

Persistent link: https://www.econbiz.de/10012036305

Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro

Loureiro, Sandra Maria Correia; Koo, Dong-Mo - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 208-213

Persistent link: https://www.econbiz.de/10011891457

Effects of life status changes on changes in consumer preferences

Moschis, George P.; Fon Sim Ong - In: Journal of global scholars of marketing science : … 22 (2012) 3, pp. 195-217

Persistent link: https://www.econbiz.de/10010405823

Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments

Loureiro, Sandra Maria Correia; Koo, Dong-mo; Ribeiro, Lara - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 435-459

Persistent link: https://www.econbiz.de/10010408597

Social media campaigns and domestic products consumption : a study on an emerging economy

Rajput, Sneha; Dash, Ganesh; Upamannyu, Nischay; … - In: Cogent business & management 9 (2022) 1, pp. 1-19

The growth of the "Internet" and the subsequent use of smartphones has led to heavy social media usage in recent years. Social media campaigns have been successful in influencing purchase intention. Ethnocentrism also affects the purchase intention (PI) of domestic products. ETH is an evolving...

Persistent link: https://www.econbiz.de/10014443936

Life course explanations of consumer responses to threats : the case of COVID-19

Suttharattanagul, Sarinya L.; Cai, Yuanfeng; Moschis, … - In: Cogent business & management 9 (2022) 1, pp. 1-25

Marketing managers and researchers have had a long-standing interest in understanding the onset of new patterns of consumer behavior, but they have had few theoretical and methodological tools for studying the onset and stability of consumption patterns over the course of a person's life. The...

Persistent link: https://www.econbiz.de/10014444445

Paths to successful academic research : a life course perspective

Moschis, George P. - In: Journal of global scholars of marketing science : … 29 (2019) 4, pp. 372-408

Persistent link: https://www.econbiz.de/10012257908

Reckless financial behaviors : an exploratory life course study of French and American consumers

Benmoyal-Bouzaglo, Sarah; Moschis, George P.; Mathur, Anil - In: Journal of global scholars of marketing science : … 29 (2019) 4, pp. 440-456

Persistent link: https://www.econbiz.de/10012257912

Gerontographics and consumer behavior in later life : insights from the life course paradigm

Moschis, George P.; Mathur, Anil; Thuckavadee … - In: Journal of global scholars of marketing science : … 30 (2020) 1, pp. 18-33

Persistent link: https://www.econbiz.de/10012257921

Family life cycle and the life course paradigm : a four-country comparative study of consumer expenditures

Shannon, Randall; Thuckavadee Sthienrapapayut; Moschis, … - In: Journal of global scholars of marketing science : … 30 (2020) 1, pp. 34-44

Persistent link: https://www.econbiz.de/10012257924