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~isPartOf:"Cogent business & management"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of marketing communications"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Robinson, Jennifer A."
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Relationship marketing"
~type:"book"
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Online retailing
Relationship marketing
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Robinson, Jennifer A.
Verhoef, Peter C.
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Cogent business & management
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of marketing communications
ERIM report series research in management
6
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Journal of business research : JBR
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Journal of promotion management : innovations in planning and applied research
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Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
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Tinbergen Institute research series
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Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
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Special issue: New advertising formats
Pelsmacker, Patrick de
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2012
Persistent link: https://www.econbiz.de/10009508039
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