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~isPartOf:"Cogent business & management"
~isPartOf:"Journal of marketing communications"
~person:"Bailey, Ainsworth Anthony"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Muralidharan, Sidharth"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Relationship marketing"
~type_genre:"Case study"
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Public information and consumer skepticism effects on celebrity endorsements: studies among young consumers
Bailey, Ainsworth Anthony
- In:
Journal of marketing communications
13
(
2007
)
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pp. 85-107
Persistent link: https://www.econbiz.de/10003494087
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