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Understanding mediators and moderators of the effect of customer satisfaction on loyalty

Chikazhe, Lovemore; Makanyeza, Charles; Chigunhah, Blessing - In: Cogent business & management 8 (2021) 1, pp. 1-19

direct positive effect on customer loyalty. Service quality and corporate image were each found to partially mediate the …, banks are encouraged to consider customer satisfaction, service quality and image altogether when trying to influence …

Persistent link: https://www.econbiz.de/10012656970

Antecedents of customer value co-creation in Islamic banking : the role of religiosity, perceived value and behavioral factors

Abror, Abror; Patrisia, Dina; Engriani, Yunita; Nazirul … - In: Cogent business & management 10 (2023) 3, pp. 1-19

-creation, including religiosity, service quality, perceived value and customer commitment. Even though there is no significant direct …

Persistent link: https://www.econbiz.de/10014506339

Antecedents of Muslim tourist loyalty : rhe role of Islamic religiosity and tourist value co-creation

Abror, Abror; Patrisia, Dina; Engriani, Yunita; Wardi, Yunia - In: Cogent business & management 10 (2023) 2, pp. 1-21

link between Islamic tourism destination attributes, service quality, customer engagement, value co-creation, and loyalty … have significant impacts on service quality, customer engagement, and tourist loyalty. It found that service quality and …

Persistent link: https://www.econbiz.de/10014503242

The effect of social media marketing on brand loyalty in the hospitality industry in Zimbabwe : the moderating role of age

Manyanga, Wilbert; Kanyepe, James; Chikazhe, Lovemore; … - In: Cogent business & management 11 (2024) 1, pp. 1-18

Building and maintaining brand loyalty is crucial for every organisation in such competitive business environment and organisations in the hospitality industry are not spared. Hotels have made many efforts on branding to gain brand loyalty from their customers and recently they have carried...

Persistent link: https://www.econbiz.de/10014533211