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The influence of social media on purchase intention : the mediating role of brand equity

Majeed, Mohammed; Owusu-Ansah, Martin; Ashmond, Adu-Ansere - In: Cogent business & management 8 (2021) 1, pp. 1-19

The paper examined the relationship between social media and purchase intention and the mediation role of brand equity within Ghana’s fashion industry. The study was quantitative and employed the survey methodology to sample the views of 500 fashion customers. Statistical Package for Social...

Persistent link: https://www.econbiz.de/10012649544

Perceived service recovery justice and customer re-patronage intentions : sequential mediation

Muhammad Asghar Ali; Ding Hooi Ting; Ahmad-ur-Rehman, … - In: Cogent business & management 8 (2021) 1, pp. 1-21

analyzed using Structural Equation Modelling (PLS-SEM). The findings indicate that perceived service recovery justice (PSRJ … satisfaction and customer affection. This research contributes to practice by providing strategies for effective service recovery …

Persistent link: https://www.econbiz.de/10012649549

Tourist satisfaction-loyalty Nexus in Tigrai, Ethiopia : implication for sustainable tourism development

Asmelash, Atsbha Gebreegziabher; Kumar, Satinder - In: Cogent business & management 7 (2020) 1, pp. 1-19

Long-term success of the tourism industry is unthinkable unless tourist satisfaction and loyalty are secured. However, there is very scant literature dealing with this issue in the developing and politically unstable counties including Ethiopia. To this end, this study attempts to examine...

Persistent link: https://www.econbiz.de/10012650306

The role of human brands in consumer attitude formation : anthropomorphized messages and brand authenticity

Han, Hee-Eun; Cui, Ge-Qi; Jin, ChangHyun - In: Cogent business & management 8 (2021) 1, pp. 1-19

The purpose of the study attempts to assess consumer reactions by classifying anthropomorphized messages according to the authenticity of a human brand with which they are associated. And also the study to investigate the causal relationship between attributions of human brand and consumer-brand...

Persistent link: https://www.econbiz.de/10012652911

Customer loyalty to Islamic banks : evidence from Indonesia

Fianto, Bayu Arie; Gan, Christopher; Widiastuti, Tika; … - In: Cogent business & management 7 (2020) 1, pp. 1-27

This study identifies determinants of customer loyalty to Islamic banking in Indonesia using a structural equation model (SEM) and confirmatory factor analysis (CFA). Data of 362 respondents from two cities of East Java Indonesia have been used to determine the factors of customer loyalty of...

Persistent link: https://www.econbiz.de/10012655131

Understanding mediators and moderators of the effect of customer satisfaction on loyalty

Chikazhe, Lovemore; Makanyeza, Charles; Chigunhah, Blessing - In: Cogent business & management 8 (2021) 1, pp. 1-19

direct positive effect on customer loyalty. Service quality and corporate image were each found to partially mediate the …, banks are encouraged to consider customer satisfaction, service quality and image altogether when trying to influence …

Persistent link: https://www.econbiz.de/10012656970

Customer satisfaction with complaint responses under the moderation of involvement

Awa, Hart Okorie; Ikwor, Nnachi K.; Ademe, Doris G. - In: Cogent business & management 8 (2021) 1, pp. 1-20

effects of personal involvement in service-failure encounters create post-recovery satisfaction. Unstructured and semi …-Eastern, Nigeria. The findings show that regularity and significance of felt ordeals, and the service-officer’s willingness to …

Persistent link: https://www.econbiz.de/10012661344

Enhancing consumers' self-reported loyalty intentions in Islamic Banks : the relationship between service quality and the mediating role of customer satisfaction

Dandis, Ala’ Omar; Wright, Len Tiu; Wallace-Williams, … - In: Cogent business & management 8 (2021) 1, pp. 1-25

The main objective of this paper is to investigate how service quality and customer satisfaction are correlated to self … as the greatest correlation with self-reported loyalty intentions compared to other service quality dimensions. Islamic … banks should focus on continuous improvement of service quality due to the direct correlation with customer satisfaction and …

Persistent link: https://www.econbiz.de/10012662129

Determinants of brand loyalty in the apparel industry : a developing country perspective

Ledikwe, Aobakwe - In: Cogent business & management 7 (2020) 1, pp. 1-18

The study aims to investigate the determinants of brand loyalty in the apparel industry of Botswana. A descriptive quantitative design was followed, and data were collected from respondents using a self-administered questionnaire. A structured equation modelling technique was used to validate...

Persistent link: https://www.econbiz.de/10012621959

Consumer brand engagement in social networking sites and its effect on brand loyalty

Jayasingh, Sudarsan - In: Cogent business & management 6 (2019), pp. 1-22

Marketers today use social networking sites as their communication channel to promote their brands. There is a growing importance to this media to increase consumer’s online participation and engagement. The aim of this research it to identify the determinants of consumer brand engagement...

Persistent link: https://www.econbiz.de/10012622473

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