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Antecedents of salesperson performance in information service industry : the role of guanxi, adaptive selling behaviors and customer orientation

Thi-Thuy-Linh Nguyen; Xuan-Quynh Hoang; Pham Thi Lien; … - In: Cogent business & management 9 (2022) 1, pp. 1-19

-centric selling behaviors in the interaction with Guanxi-a measure of the quality of customer-salesperson relationship. The study … examines two well-established constructs in the body of sales literature, namely customer orientation and Adaptive selling … equation model (SEM). The results suggest that the adoption of adaptive selling and Customer-oriented behaviors may help …

Persistent link: https://www.econbiz.de/10014425793

Word of mouth communication : a mediator of relationship marketing and customer loyalty

Ngoma, Muhammed; Ntale, Peter Dithan - In: Cogent business & management 6 (2019), pp. 1-20

A cross-sectional and quantitative study design, with the aim of explaining the relationship between relationship marketing and customer loyalty, and the mediating role of word of mouth in this relationship was undertaken. A sample of 384 was determined from a population of the mobile...

Persistent link: https://www.econbiz.de/10012113791

Roles of religiosity in enhancing life satisfaction, ethical judgements and consumer loyalty

Ho Phi Dinh; Nguyen Van Phuong; Thi Vu Anh Trinh; … - In: Cogent business & management 9 (2022) 1, pp. 1-15

Previous research concerning religiosity and consumer behaviors highlights that consumers are possibly affected by religion in areas such as life satisfaction, faith, ethics, and materialism. Analysis, however, has yet to develop a systematic framework that examines the effects of particular...

Persistent link: https://www.econbiz.de/10014420178

The role of B2B marketing strategy, ICT B2B marketing support, and service quality in market orientation : performance relationship ; evidence from three European countries

Jagodič, Gregor; Milfelner, Borut - In: Cogent business & management 9 (2022) 1, pp. 1-28

The purpose of this study is to evaluate the role of marketing strategy, information communication technology (ICT) marketing support, and service quality in the market orientation-performance relationship. Even though there are many studies considering the market orientation-performance...

Persistent link: https://www.econbiz.de/10014439742

Impulse buying during flash sales in the online marketplace

Lamis, Saffanah Fausta; Handayani, Putu Wuri; Fitriani, … - In: Cogent business & management 9 (2022) 1, pp. 1-20

Flash sales can be an opportunity for online marketplaces to stimulate impulse buying. This study aims to determine the factors that influence impulse buying from a flash sale in the online marketplace. Stimulus-Organism-Response, Pleasure-Arousal-Dominance and Competitive Arousal Model are used...

Persistent link: https://www.econbiz.de/10014429226

Teaching business ethics: Plato was right

Perri, David F.; Teague, Megan V. - In: Cogent business & management 9 (2022) 1, pp. 1-25

Ethical lapses in major corporations continue to draw public attention to the specter of corporate misconduct. This paper presents a pedagogical approach that is designed to enhance student understanding and appreciation of the challenges that business leaders face when confronted with the...

Persistent link: https://www.econbiz.de/10014444120

Ethical decision-making of tax accountants : examining the relative effect of religiosity, re-enforced tax ethics education and professional experience

Kportorgbi, Holy Kwabla; Kwakye, Teddy Ossei; … - In: Cogent business & management 9 (2022) 1, pp. 1-20

This paper investigates the relative effect of re-enforced tax ethics education (RTEE), religious commitment and professional experience on ethical decision-making (EDM). Survey data from 356 tax accountants were analysed using the partial least square structural equation modelling technique....

Persistent link: https://www.econbiz.de/10014444276

The dynamic effects of religion : an exploration of religiosity influences on Islamic work ethic over time

Linando, Jaya Addin; Tumewang, Yunice Karina; Nahda, Katiya - In: Cogent business & management 10 (2023) 1, pp. 1-20

As a country with the biggest Muslim population in the world, Indonesia is a fascinating avenue to conduct studies about Muslim behavior, including in the workplace context. The present study focuses on exploring religiosity's effect on Islamic work ethic (IWE). Using the 5th and the 7th waves...

Persistent link: https://www.econbiz.de/10014468680

Corporate social responsibility (CSR) practices in large manufacturing firms : a qualitative multi-case study from Ethiopia

Belay, Habtie Alemnew; Hailu, Fentaye Kasaa; Sinshaw, … - In: Cogent business & management 11 (2024) 1, pp. 1-32

Assessment of actual practices and initiatives would potentially enhance the implementation of corporate social responsibility. For the same purpose, this work aimed at enumerating specific CSR activities being pursued by large manufacturing businesses and detecting whether there have been...

Persistent link: https://www.econbiz.de/10014531969

Ethical decision-making dynamics : insights from professional accountants

P., Ishwara; Mekonnen, Naod - In: Cogent business & management 11 (2024) 1, pp. 1-23

This study examines the relationships between the components of ethical decision-making and the factors that contribute to the ethical decision-making of professional accountants. Survey data from 309 professional accountants was analyzed using partial least squares structural equation modeling....

Persistent link: https://www.econbiz.de/10014534121

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