Impulse buying during flash sales in the online marketplace
Year of publication: |
2022
|
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Authors: | Lamis, Saffanah Fausta ; Handayani, Putu Wuri ; Fitriani, Widia Resti |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 9.2022, 1, Art.-No. 2068402, p. 1-20
|
Subject: | flash sale | impulse buying | Indonesia | marketplace | Konsumentenverhalten | Consumer behaviour | Indonesien | Online-Handel | Online retailing | Verkauf | Selling | Electronic Commerce | E-commerce |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2022.2068402 [DOI] hdl:10419/288771 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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