As emotional consumer-brand relationships have a high impact on consumer behavior, brand managers tend to create passionate brands, e.g. by using emotional advertising messages. Although the role of emotions is frequently discussed in marketing literature, the causalities of brand passion are...

The purpose of this paper is to test and discuss the relationships between the Big-Five personality traits (agreeableness, conscientiousness, extraversion, neuroticism, and openness to experience) and social entrepreneurial intention. This study applies the technique of structural equation...

Inherent socioeconomic characteristics and personality traits can directly affect an individual's financial satisfaction. There is limited research on the role of financial behavior as a mediating variable for the influence of these two factors on financial satisfaction. It is important to know...

This study investigates the influence of personality characteristics and employees' motivation to learn on safety training transfer, in the context of a chemical manufacturing company. The study focuses on five personality characteristics: Locus of Control, Extraversion, Conscientiousness,...

An individual's behavior can be determined by the personality traits they possess, which are a description of a set of characteristics that are unique to the individual. Previous analyses have indicated that the Big-5 personality traits (openness to experience, conscientiousness, extraversion,...

This study investigated the relationship between entrepreneurial education and big-five personality traits with entrepreneurial intention. Besides, it assessed how the attitude toward entrepreneurship mediates these relationships. Employing a quantitative approach to address the research...

Financial distress is not only experienced by people with no income, but also those with a large income. This research aims to examine the effect of individual characteristics and a neurotic personality on personal financial difficulties with financial behaviour as an intervening variable. The...

The increased usage of technology has engendered different forms of bullying. While scholars affirm that cyberbullying is considered to exhibit the most harmful impacts on individuals among the different types of bullying. It needs to be underscored that the multifaceted and recurring nature of...

The raised awareness of women's rights has resulted in their significant contribution to economic and societal advancement in the contemporary global paradigm. The promotion of female empowerment by various corporations has led to the emergence of femvertising as a significant trend in the...

This study examines the factors affecting users' adoption of the smartphone as an innovative device. Prior studies on the acceptance of smartphones have primarily focused on the impact of the technological benefits and characteristics. In this study, the author propose an integrated model of...