The relationship between brand personality and customer personality, gender and income : a case study of the cell phone market in Iran
Year of publication: |
2012
|
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Authors: | Ekhlassi, Amir ; Nezhad, Majid Hassani ; Far, Siamak Ashkan ; Rahmani, Kamal |
Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 20.2012, 3/4, p. 158-171
|
Subject: | Markenimage | Brand image | Zielgruppe | Target group | Persönlichkeitsmerkmal | Personality trait | Mobiltelefon | Mobile phone | Marktforschung | Market research | Iran |
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