Bruce, Emmanuel; Keelson, Solomon Abekah; Amoah, John; … - In: Cogent business & management 10 (2023) 1, pp. 1-20
emerging technology. SMEs in recent times are increasingly leveraging technologies such as social media to enhance their … interactions with their customers, increase their reach and become competitive. Despite this, SMEs in the manufacturing sector in … SME firms' performance and fosters their sustainability. It is concluded that SMEs should incorporate social media …