The effect of external social media utilization on business performance of SMEs in Saudi Arabia : the mediating role of market orientation
Year of publication: |
2024
|
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Authors: | Alhamami, Ahmed Abdullah ; Noor Azuan Hashim ; Hamid, Roshayati binti Abdul ; Ab Hamid, Siti Ngayesah |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 11.2024, 1, Art.-No. 2306974, p. 1-20
|
Subject: | External social mediautilization | marketorientation | businessperformance | customersatisfaction | profitability;SMEs | Unternehmenserfolg | Firm performance | Saudi-Arabien | Saudi Arabia | KMU | SME | Marketingmanagement | Marketing management | Social Web | Social web |
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