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Consumers choice of small independent specialty stores in shopping centers during weekday extended trading hours : a qualitative study
Khangembam, Vikram - In: Cogent business & management 10 (2023) 1, pp. 1-21
This study explored the behavioral dynamics that is responsible for the success of the small independent specialty retailers in a shopping center during weekday extended trading hours. Drawing on literature from different areas, consumers' shopping experiences, browsing patterns and factors...
Persistent link: https://www.econbiz.de/10014468700
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Does involvement matter in S-Commerce? : the integrated role of emotion to explain satisfaction and loyalty in S-commerce for low vs high involvement products
Panitharn Juntongjin - In: Cogent business & management 9 (2022) 1, pp. 1-22
This paper investigates satisfaction and loyalty in social commerce by integrating the role of emotion as a mediating …, social commerce construct, perceived usefulness, and emotion. Using the mentioned constructs, this paper successfully …
Persistent link: https://www.econbiz.de/10014433767
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The impact of emotionality and trust cues on the perceived trustworthiness of online reviews
Carbonell, Guillermo; Barbu, Catalin-Mihai; Vorgerd, Laura - In: Cogent business & management 6 (2019), pp. 1-14
Online reviews and trust cues are two core aspects of e-commerce. Based on these features, users can make informed decisions about the products and services they buy online. Although prior studies have investigated on various review characteristics, the writing style has been examined less...
Persistent link: https://www.econbiz.de/10012113743
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The impact of user emotions on intentions to continue using online food delivery applications : the influence of application quality attributes
Handayani, Putu Wuri; Azzizah, Safa Fathya; Annisa, Audrey - In: Cogent business & management 9 (2022) 1, pp. 1-20
user emotions. Furthermore, pleasure, arousal, and dominance affected intentions to continue using OFD. The limitation of … their continuous use intentions according to the pleasure-arousal-dominance and stimulus-organism-response theories. The … this study indicated that the convenience quality attribute affected users' pleasure, arousal, and dominance, but the price …
Persistent link: https://www.econbiz.de/10014441944
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Do you love me? : the relationship between sport-related branded entertainment and brand love
Liebl, Hildegard; Turčínková, Jana; Beinhauer, Rupert; … - In: Cogent business & management 9 (2022) 1, pp. 1-15
Brand love, the most intense relationship between a consumer and a brand, drives valuable outcomes like increased brand loyalty. Sport-related branded entertainment (SRBE) represents a content marketing opportunity to build on brand love and provides a research gap. This research investigates...
Persistent link: https://www.econbiz.de/10014443626
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A study of user’s m-wallet usage behavior : the role of long-term orientation and perceived value
Nguyen Tran Le Na; Nguyen Ngoc Hien - In: Cogent business & management 8 (2021) 1, pp. 1-16
Understanding which factors are important to consumers when deciding to use a mobile wallet and how these factors influence users’ commitment and recommendation is important because the demand for cashless transactions has increased worldwide in recent years, especially developing countries...
Persistent link: https://www.econbiz.de/10012663785
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The model development of industrial brand loyalty : assessing the rational and emotional aspects as antecedents of loyalty
Samudro, Andreas; Susanti, Vonny - In: Cogent business & management 8 (2021) 1, pp. 1-27
The purpose of the study is to develop a brand loyalty model with perspectives from rational and emotional aspects. The research investigates the relevant antecedents of the brand loyalty model with the respondents from various industries in the chemical emulsion market. The research is a...
Persistent link: https://www.econbiz.de/10012663810
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"The appraisal prepared for keeping an eye out for the upkeep of twenty to thirty-year-olds representatives of Indian endeavors in Delhi : an advancing test looked by different ass...
Sabir, Almas; Znaidi, Kaouther; Mir, Nimer Qayum - In: Cogent business & management 7 (2020) 1, pp. 1-16
Experiencing childhood in the innovation time and intensely put resources into longer full-time instruction, the millennial workforce holds one of kind qualities that may impact significant occupation results. The present examination is planned for researching the effect of coaching on the...
Persistent link: https://www.econbiz.de/10012627854
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Emotive contents and heuristic cues regarding skeptical consumers
Bae, Mikyeung - In: Cogent business & management 7 (2020) 1, pp. 1-24
This study clarifies consumers' defense mechanisms and message elaboration to highlight the connection between consumer engagement with messages and brand success. Two eye-tracking experiments tested whether skepticism toward companies' cause-related marketing (CRM) initiatives would lead to...
Persistent link: https://www.econbiz.de/10012621967
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Social media advertisements and their influence on consumer purchase intention
Sriram, K. V.; Namitha, K. P.; Kamath, Giridhar B. - In: Cogent business & management 8 (2021) 1, pp. 1-18
Rapid rise in social media users has spawned a new form of advertising for businesses called social media advertising. Advertisers have long faced one of the most important challenges: low consumer acceptability of commercials. It is vital to identify the most salient elements of social media...
Persistent link: https://www.econbiz.de/10012669053