Chikazhe, Lovemore; Makanyeza, Charles; Chigunhah, Blessing - In: Cogent business & management 8 (2021) 1, pp. 1-19
Customer satisfaction, loyalty and corporate image play a critical role in improving loyalty within the banking sector …. The current study examines the mediators and moderators of the effect of customer satisfaction on loyalty. Data were … effect of customer satisfaction on customer loyalty. Gender, age, education and income were found not to moderate the effect …