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Corporate social marketing and brand equity : a case of dairy products in Vietnam

Thi Quy Vo; Tuan Nguyen-Anh - In: Cogent business & management 11 (2024) 1, pp. 1-18

multidimensions of brand equity in the case of dairy products in Vietnam. Research data was collected, through direct interviews, from …

Persistent link: https://www.econbiz.de/10014529020

Factors affecting supply chain efficiency in commercial banks' operations : case in Vietnam

Nguyen Kim Quoc Trung; Hang Nguyen Minh - In: Cogent business & management 10 (2023) 1, pp. 1-26

The paper aims to estimate factors affecting supply chain efficiency in commercial banks' operations in Vietnam. To …

Persistent link: https://www.econbiz.de/10014466820

Factors affecting collaboration in agricultural supply chain : a case study in the North Central region of Vietnam

Ho Thi Dieu Anh; Cuong Thanh Dang; Tran Van Hao; Hang … - In: Cogent business & management 10 (2023) 3, pp. 1-20

North Central region of Vietnam by analyzing EFA, CFA, and SEM. The research results have shown that trust and commitment … in the agricultural supply chain in the North Central region of Vietnam. …

Persistent link: https://www.econbiz.de/10014506362

Enhancement of SME feasibility through the integration of BMC, functional organization, and SCM

Kamil, Anton Abdulbasah - In: Cogent business & management 11 (2024) 1, pp. 1-15

practical solution by focusing on key variables resulting from the integration of these three approaches. The research …

Persistent link: https://www.econbiz.de/10014528184

Effects of market orientation on farmer resilience and dairy farm performance in emerging economy

Okello, Dickson Otieno; Luttah, Fahad Juma - In: Cogent business & management 9 (2022) 1, pp. 1-15

The focal point of this study was determining the effect of market orientation on farm performance as moderated by farmer resilience in the volatile dairy sector of an emerging country, Kenya. Using data from 682 respondents found in one of the vibrant dairy production counties in the country,...

Persistent link: https://www.econbiz.de/10014420165

Enhancing independence of local auditing services by profiting from experiences of the Big4 group (KPMG, Deloitte, PWC E&Y) operating in Vietnam market

Nguyen Hoang Tien; Tran Minh Thuong; Le Doan Minh Duc; … - In: Cogent business & management 6 (2019), pp. 1-14

In Vietnam, auditor independence is guided by the Code of Professional Ethics for Accounting and Auditing issued in …-audit services and auditor independence over different time and space. The auditing industry in Vietnam is still in a burgeoning … operating in Vietnam market. …

Persistent link: https://www.econbiz.de/10012114204

Employee-friendly practices and corporate financial performance : evidence from a frontier market

Duc Nguyen Nguyen; Quang-Thai Truong; Nhat Thien Tran; … - In: Cogent business & management 9 (2022) 1, pp. 1-18

frontier market, Vietnam, as a research context. We employ Anphabe's "Top 100 Vietnam Best Places to Work" lists to identify …

Persistent link: https://www.econbiz.de/10014437310

The willingness to voluntarily apply international financial reporting standards in Vietnam : empirical evidence from listed parent companies

Thu Hien Nguyen - In: Cogent business & management 9 (2022) 1, pp. 1-19

and promote regional and global economic integration, Vietnam has announced a roadmap for the voluntary application of …

Persistent link: https://www.econbiz.de/10014438938

The impact of product market competition on firm performance through the mediating of corporate governance index : empirical of listed companies in Vietnam

Ha Xuan Thach; Tran Thi Thu - In: Cogent business & management 9 (2022) 1, pp. 1-19

Over the past decade, Vietnam has opened the market and attended in large economic organization like ASEAN Free Trade … report of 180 listed non-finance companies in Vietnam from 2015 to 2019. The research model and hypotheses were tested by …

Persistent link: https://www.econbiz.de/10014439752

Impact of income diversification on the business performance of Vietnamese commercial banks

Thuy Duong Phan; Trong Tai Nguyen; Thi Thanh Hoang - In: Cogent business & management 9 (2022) 1, pp. 1-11

The article evaluates the impact of income diversification on business performance of Vietnamese commercial banks in the period 2010-2020. The study collected data from from the financial statements of 29 commercial banks listed on both the Ho Chi Minh stock exchange and the Hanoi stock exchange...

Persistent link: https://www.econbiz.de/10014441910

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